Why we need new culture for smart use of resources

Photo: Maria Koleva Colm Walsh

By tradition, the second day of the Circular Economy Stakeholder Conference is hosted by the EESC. The floor took people who are at the forefront of the transition to a circular economy - civil society organisations, practitioners and experts from across Europe. They shared best practices, showcased their success stories and lessons learned, and discussed what difficulties they have encountered in developing their circular economy projects. 

The accent was on creating culture to use natural resources more smartly, saying goodbye to the bad habit of throwing away the used products that can be recycled and used again.

In eight parallel workshops were debated topics such as circular cities and climate change mitigation, circular strategies across Europe, circular public procurement. Among the topics were also tools for measuring a circular transition, creative innovation, bio-circular villages for rural development.

A special networking village 'accommodated' different organisations that had the opportunity to talk with the participants about their circular initiatives and projects and develop new partnerships.

Colm Walsh from the Ireland-based company 3Sixty, a self-funding start-up, took part in the exhibition at the Atrium, demonstrating their newest product. For its production, the company uses post-consumer single use plastic bottles, turns them into yarn, blends it with cotton and puts it in the production of bath towels for the hotel industry. They look, feel and perform just like regular towels, Colm Walsh said, prompting the visitors to touch the product and convince themselves. The price is the same as the regular towels. One hundred hotels using our products can prevent 86,000 plastic bottles from entering landfill sites or the ocean, he explained, specifying that in an average bath towel, there will be up to 10 half a litre recycled plastic bottles, but it depends on the size and weight of the towel. Hotels really like our concept, he also pointed out.


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