Vimeo launches channel exclusively for holograms

The catch is that it will require users to purchase a special display known as The Looking Glass

Vimeo has always had a reputation for pushing the boundaries of video technology in a bid to stand out and now it's taking things a step further by launching a channel dedicated solely to showcasing holographic video. The project is part of Vimeo's recently announced partnership with Brooklyn-based Looking Glass Factory and is aimed at combining volumetric video with a medium that can display the content without a headset.

Yet, while the new offering is certainly intriguing, it does feature one expensive caveat since the hardware you need in order to access the content costs around $600. But it is certainly worth it. Looking Glass Factory’s gadget is an intensely cool lenticular display, with a particular depth impression of 3D that really offers something innovative since it generates 45 distinct views. In layman’s terms, this means that as you move around the Looking Glass, your eyes are exposed to different sets of 3D information, creating a life-like experience for groups of people.

Furthermore, the holographic content may have lived in plenty of VR or AR headgears already, but the Looking Glass Factory’s display is the first one that allows multiple viewers to simultaneously experience content.

“We focus a lot on trying to make these things accessible and web-first,” Casey Pugh, head of Vimeo’s Creator Lab, commented. “I think the problem with volumetric video right now is that it hasn’t been very accessible.”

The channel is already live with Vimeo allowing content creators to live stream holograms and find tutorials on how to go through the format.

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