Vans drops exclusive collaboration with Van Gogh Museum
A portion of each sale will be donated to the museum to help with the ongoing preservation of their collectionValentina Spiridonova
Skater brand Vans has teamed with the Van Gogh Museum to launch an artfully designed collection by utilizing Van Gogh masterpieces across iconic Vans Classics and premium apparel silhouettes. Due to launch in August 2018, the Vans x Van Gogh Museum collection features sneakers, t-shirts, and jackets that have been printed with some of the prolific artist’s most recognizable paintings.
Arguably one of the most famous and influential post-impressionist painter, Vincent van Gogh has some of the most iconic and easily recognisable works of art. His works are noted for evoking beauty, emotion and colour bringing his personal expression to life through his art. There are over 2,100 pieces of artwork created from his decade-long career, from which the Vans team has worked closely with the Van Gogh Museum team to select four main bodies of work.
The selected artwork speaks to the creative ethos of Vans’ design as well as personal moments from the artist familial history. The four chosen works, Skull, Almond Blossom, Sunflowers and Van Gogh’s self-portrait, are celebrated through an extensive Vans collection, showcasing some of Van Gogh’s most revered artwork in a new and creative way. The collection also features a silhouette designed by the Vans team, drawing inspiration from some of the 700 letters sent from Vincent to his brother Theo. The Vans designers even went so far as to include subtle details on the shoes and shirts that mimic the artist’s distinct brush strokes and handwriting. Each item also comes with hangtags that detail historical facts about the referenced artwork.
“We are delighted with the Vans x Van Gogh Museum collection, as it ties in with our mission to make the life and work of Vincent van Gogh accessible to as many people as possible in order to enrich and inspire them,” Adriaan Dönszelmann, Managing Director of the Van Gogh Museum, said in a statement. “By uniting Van Gogh’s iconic artworks with iconic Vans styles, our partnership brings Vincent’s art ‘Off The Wall’ and into the world to a new audience outside the museum.”
The entire collection will be available to purchase via the Vans website and the Van Gogh Museum store starting August 3, 2018. A portion of each sale will be donated to the museum to help with the ongoing preservation of their fantastic collection.