United Group acquires Vestnik Telegraf EOOD

The company Intrust EAD, owned by MP Delyan Peevski, on 27 January 2021 signed a contract with United Group for the sale of Vestnik Telegraf EOOD.

In this regard, United Group issued a press release stating that their company is the leading provider of telecommunications services and media in Southeast Europe and that it owns the leading telecommunications company VIVACOM and the largest multi-platform media company Nova Broadcasting Group on the Bulgarian market.

“We're excited to announce this deal. Bulgaria is an attractive market for United Group and the Telegraf business complements our other media asset here, adding the missing print component,” said United Group CEO Victoriya Boklag, quoted in the press release.

“With Telegraf as part of our activities United Group will offer the full spectrum of media services in Bulgaria. We are adding the missing piece to the puzzle to create a 360-degree business here. We see the opportunity to further improve all of Telegraf's editions and transit this business into digital to further strengthen our digital portfolio in Bulgaria,” Boklag added.

Vestnik Telegraf EOOD owns the newspapers Telegraf, Monitor, Match Telegraf, Politika, the English-language weekly EUROPOST and half of Borba publishing house, which publishes the regional daily of the same name from Veliko Tarnovo region.

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