Samsung hits record high EU market-share

Xiaomi also thrived, but Apple and Huawei took a trashing

According to Q2 2019 market-share results for Europe, released by Canalys, Samsung has emerged as quarter's regional winner with an over 40% share and shipment growth from 15.3 million to 18.3 million smartphones.

Data shows that from those A-series phones accounted for 12 million devices. In fact, Canalys says the top four Samsung A-series models (Galaxy A10, A20e, A40, and A50) alone shipped more units than any other vendor did across their whole portfolio. That was reflected in the other victor from the quarter. Xiaomi's share nearly grew by half to 9.6% on the back of mid-priced phones like the Redmi Note 7.

Samsung’s performance isn’t entirely due to its rejuvenated budget series though, as Canalys cited Huawei‘s poor performance due to the US trade ban. The tracking firm explained that the ban helped Samsung position itself as a stable alternative in the eyes of retailers and operators. As a result, Huawei’s European market-share dropped from 22.4% in Q2 2018 to 18.8% in Q2 2019. The firm shipped 8.5 million units in this quarter, compared to 10.1 million smartphones a year ago.

In the meantime, Apple was another notable loser in Europe during Q2 2019, with its market share sliding from 17% to 14.1% and recording only 6.4 million iPhones shipped. In comparison, the Cupertino company shipped 7.7 million phones in Q2 2018, Canalys noted.

As Engadget however stresses, these rankings might not hold for long. Samsung's renewed focus on midrange phones could keep it out in front and Xiaomi might also enjoy more meteoric growth thanks to team-ups with carriers for early 5G phones. But Huawei faces an even worse future if it can't rely on Android.  Apple, meanwhile, is likely just weeks away from introducing a new wave of iPhones that could include an iPhone XR equivalent with dual rear cameras. So the pecking order could be considerably different within a matter of months, let alone a year.

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