Representatives of largest German travel companies visit Bulgaria

Photo: BTA Stela Baltova (C)

Representatives of the largest German travel companies are visiting Bulgaria to meet with partners and to check the quality of the country's product on location, Stela Baltova, the interim minister of tourism, said in Varna today. She believes this visit will have strategic impact beyond the short-term implications.

The information these visitors gather about the state of the tourism industry in Bulgaria will immediately reach 11,000 travel companies in Germany, according to Baltova. She also noted the importance of the fact that the delegation includes journalists, who will inform the German public through their articles.

The German market is prioritised by Bulgaria and the country is doing its best to attract potential tourists once travel restrictions are eased, the minister added. In that regard, Baltova underscored the fact that Bulgaria is already in the green zone. She once again urged Bulgarians to take care of themselves and the people around them by taking the Covid-19 vaccine. Getting vaccinated is completely voluntary, but people should be mindful that we are living in times when this decision is a prerequisite for freedom of movement, the interim minster noted.

Baltova added that Bulgaria is stepping up its national advertising campaign in the Russian market. She specified that a major webinar will be held with Russian travel companies, which will also be attended by Bulgarian guides.

There is hope of salvaging this season, and this visit is extremely important as Bulgaria endeavours to show that it is ready to welcome tourists and that hotels are prepared, added Luca Picone, manager at a Munich-based travel company. According to him, it is important for his colleagues to come out with consistent information about the state of the tourism industry in Bulgaria. Picone added that the number of trips to Bulgaria's Black Sea coast is expected to reach about 30-35% of the one recorded in 2019. He noted that charter flights are already being operated and that those will increase in frequency if demand for Bulgaria as a destination grows.

Picone believes that Bulgaria has much more to offer than sunny weather and beaches. He sees the country as an attractive spot for family tourism since it has a variety of intriguing sites and cities to visit.

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