Nike, Starbucks, others team up to combat global carbon emissions

Microsoft, Nike, Starbucks, Unilever and five other industry titans from various sectors are teaming up to help businesses globally achieve zero carbon emissions. Called “Transform to Net Zero”, the group plans to recruit other members and deliver guidance, research and blueprints for businesses to achieve zero carbon emissions no later than 2050.

The announcement gave no details of any investment the companies would make to the Environmental Defence Fund, outlining only initial research and other work to be completed over the next five years.

Some aims for net zero carbon emissions include reductions across the entire value chain, including impact of products and services, and the substantial commitment and willingness to invest in and speed innovation.

The current alliance also includes French food group Danone SA, German automaker Mercedes-Benz AG, top shipping container firm A.P. Moller - Maersk A/S, Indian tech firm Wipro Ltd, and Brazilian cosmetics maker Natura & Co.

Microsoft in January had already announced plans to be carbon negative, pledging to remove as much carbon as it has emitted in its 45-year history and allocated $1bn to create a “Climate Innovation Fund” to invest in developing carbon removal technology.

And while many companies like it have made commitments to improve, critics say action by the corporate world still falls far short of the sort of far-reaching change needed to meet UN targets on emissions and capping the global rise at 1.5 degrees Celsius.

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