Fitbit

    • Google finishes $2.1bn merger with Fitbit

      Google finishes $2.1bn merger with Fitbit

      Google said it had completed its $2.1 billion deal to acquire the wearable device maker Fitbit, Reuters reported. The deal had sparkled some concerns over Google market positioning and the access of private health data of users intended for focused adverts.

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    • Commission opens probe over Google's Fitbit acquisition

      Commission opens probe over Google's Fitbit acquisition

      The Commission opened on Tuesday an in-depth investigation to assess the proposed acquisition of Fitbit by Google. The Commission says its concerns are that the proposed transaction would further entrench Google's market position in the online advertising markets by increasing the already vast amount of data that Google could use for personalisation of the ads it serves and displays, the EU press service reported.

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