DHL eyes e-commerce expansion in Turkey
As first step of its plan, the company will set up an operations center at Istanbul AirportEuropost
DHL has announced plans to concentrate more on e-commerce in Turkey starting next year, since it considers Turkey as an important regional hub which could fuel growth in the Middle Eastern and European markets. As first step of this plan the German logistics player will be setting up an operations center at Istanbul Airport.
According to Leendert van Delft, vice president of Global Sales Programs at DHL Express, speed is the most important competitive element in e-commerce so with Turkey being at the meeting point of Europe, Africa and Asia, the company move to many points in the Middle East and Africa quicker than ever.
“This makes Turkey a very important country for us, and we are working to make it a regional hub,” he said during the DHL International Cross Border eCommerce Summit, which took place last week in Istanbul, adding that the creation of the operation center at the airport in Istanbul will be the first step in that direction.
"Today, when you look at the world, everyone speaks of the US and China as e-commerce markets. But in the case of Turkey, you’re not at the initial phase of this journey, but you have actually moved from the infancy to the stage of walking. It is time for Turkey to run now,” the vice president continued.
Currently DHL’s share in global e-commerce deliveries is around 29 percent, but it’s projected to reach somewhere between 40 and 50 percent by 2020.